You Already Have a Brand. Here’s How to Take Control of It
You don’t need to “create” a brand — you already have one.
Most small business owners and creatives think branding starts when they hire a designer. Or when they finally pick a logo, update their website, or choose the “right” fonts and colours.
But in reality, your brand started when you started putting your work into the world. Every post, conversation and photo you share are all sending a message. The question is: is it the message you want to be sending?
What is a brand, really?
It’s the way people experience you.
Your brand lives in:
Your Instagram bio
The tone of your captions and comments
Your website design and how easy it is to navigate
Your client onboarding emails
The photos you use (or don’t)
The way you show up on video
The energy you give off
Every choice speaks.
Intentional or not, your brand is telling a story. And if you’re not in control of it, that story may not align with who you really are — or the kind of clients you want to attract.
How to spot the brand you’re unintentionally creating
Start by reviewing your online presence the way your ideal client would — with fresh eyes and no assumptions.
Is my message clear and consistent across platforms?
Do my visuals match the tone and feel of my work?
Do people “get” what I do and who I serve within seconds?
Would someone feel emotionally connected to my brand, or is it just informational?
These questions will tell you a lot about the energy you're giving off — and whether it's aligned with your vision.
How to take control and build a brand that feels like you
Here’s where it shifts:
Once you’re aware of what you’re unintentionally projecting, you can make small but powerful changes to create a brand that’s intentional.
Start here:
Define how you want to be perceived — Think of 3 words you want people to feel when they interact with you or your content. Write them down.
Update your brand touchpoints — From your website to your Instagram captions, make sure your message, visuals, and tone align with those 3 words.
Lead with clarity, not aesthetics — A pretty brand that doesn’t feel like you is just a costume. A clear brand that reflects who you really are? That’s magnetic.
The Bottom Line
You don’t need to start from scratch.
You just need to get intentional about what’s already there.
If you’re ready to finally build a brand that reflects your energy, your values, and your voice — I’m here to help you bring it to life.
Let’s build a brand that feels like home — for you and your dream clients.